.VOCAB 1. Project Scope: The part of planning a project that involves making a list of specific project goals with tasks, costs, and deadlines.
2. Change Orders: requested changes to a project's scope which should either be approved or denied.
3. Feedback Loop: The order in which feedback (comments about how someone is doing on a job is presented on an part of a project.
4. Scope Creep: Continuous and unauthorized growth of a project's scope. (This means things are taking longer than planned.)
5. Target Audience: The specific group of consumers that will most likely want to buy your product or service.
6. Demographics: The groupings in your target audience that can be age, culture, education levels, income levels and gender.
7. Questions to ask a client: What are the goals of a project? Who is the target audience? What are the audience demographics?
8. Project Specs: Description of how the project needs to be done (sizes, resolution, colour format, web vs. print document, etc.)
9. Timeline: The estimated time it will take to complete a project and when it's due.
10. Project Phases: The grouping of steps required to finish a project - they are broken down into sections and put on a timeline.
11. Planning and Analysis Phase: The first step in the project when a team collaborate (has a group discussion on how to solve a problem in the project.
12. Designing Phase: The second step in the project when solutions are created sand suggested to solve any problems or tasks needed.
13. Testing Phase: The third step in the project when a team makes sure everything that was designed works correctly.
14. Implementing/Publishing Phase: The last step in the project when the final project is done and either put on a website, published in a book, or printed.
15. Iterative Design: A type of process where you continuously improve the project you're working on by making a prototype, testing it and tweaking it and repeating the cycle with the goal of getting closer to the solution
16. Visual Design Process: Discuss intention of the job, research similar jobs, brainstorm (do rough sketches), make edits and refine works. This is a specific example of iterative design
17. Non-Destructive Edits: When you mane edits that are not permanent. You can easily change these edits at any time. Examples are Layer Masks, Adjustment Layers, and Smart Object edits
18. Destructive Edits: When you make edits that are permanent. Examples are eraser, using anything in the Image>Adjustments menu, clone stamp, selecting something and deleting, merging layers together instead of grouping in folder.
19. Printing Specs (for art being printed on paper): Files should be set to CMYK (Cyan, Magenta, Yellow, and Black). The resolution (pixels per inch) should be 300.
20. Screen Specs (website/ electronic graphics): Files should be set to RGB (Red, Green, Blue). The resolution should be 72. That is clear enough for viewing on a screen and will download faster.
21. Raster (Bitmap): An image in Photoshop made up of square pixels. It can not be enlarged without losing quality since the pixels will get bigger, making it look blurry. All photographic images are raster/bitmap.
22. Vector: Graphics that are created mathematically and can be enlarged without losing quality. Examples in Photoshop are the shape tool, text, and pen tool. (and all Adobe Illustrator files).
23.Dimension: The exact size (width and height) of your file/ artboard. Examples: 8x10 inches or 1980x1020 pixels. (The first number is the width and second is the height or length).
24. Proportion/Aspect Ratio: The ratio of an image's width to height. It is often written with a colon between two numbers. Examples: 16:9 or 4:3.
25. Kerning: The space between 2 characters of text.
26. Tracking: The space between a group of text characters.
27. Leading: The vertical space between lines of text in a paragraph (or any staked text).
28. Hierarchy: The arrangement of elements in a way that indicates their relative importance, allowing viewers to understand the order of importance within a design.
29. RGB Colour =Additive: In RGB colour you ADD all the colours together to make white. Setting the Red, Green and Blue to 225 ( maximum amount ( makes white. Settling those to 0 makes black.
30. CMYK colour =Subtractive: This works oppositely. In CMYK you SUBTRACT all the colour to get while. Setting the C, Y, M and K to 0% will be white. Setting them to 100% will make black.
31. Gamut: The range colour used in a colour space. For example, florescent/ neon colours can not be printed on your ink-jet printer so they are out of gamut.
32. Colour Depth/ Bit Depth: How much colour information is available for each pixel in an image. Examples would be 8, 16, or 32 bits/pixel. The larger numbers have much better quality. A standard JPG is 8.
33. Alignment: The placement or arrangement of elements in a design along a visual axis (such as left, right, center, justified) to create balance and order.
34. Whitespace/ Negative Space: The empty or unmarked areas in a design, strategically used to create balance, clarity and emphasis.
35. Mockup: A scale or full-size model used for design presentations, often showing how a design will look in its intended environment.
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1. Symmetry: The work of art is the same on one side as the other, a mirror image of itself, on both sides of a centerline.
2. Radical Symmetry: A form of symmetry in which identical parts are arranged in circular fashion around the central axis.
3. Contrast: The arrangement of different elements in a design to create visual interest, emphasis or a focal point. Contrast can be achieved through variations in colour, size, shape, texture or typography..
4. Emphasis: the principle of design that highlights the most important elements in a composition to draw the viewer's attention. Emphasis can be achieved through size, colour, contrast, or positioning.
5. PNG: A file type used for online (NOT printing) that has a transparent background
6. RAW File: An uncompressed file directly exported from a camera with the most detail possible for editing. After editing, RAW files are often compressed into JPG files.
7. Release: A legal document giving permission from the copyright holder to use copyrighted material.
8. Metadata: Information about an image file such as copyright information. You can set at File>File Info.
9. Rasterize: To convert a vector image to pixels (raster image). Text and shapes created with the shape tool are the only vectors in Photoshop.
10. Resample: To change the dimensions of a raster image by adding or deleting pixels through sampling.
11. Gradient: A gradual fade between colours.
12. Rule of Thirds: The technique of using a grid of three rows and columns and placing important elements where the lines meet.
13. Crop: To cut out unnecessary parts of an image to improve framing, highlight a subject or change the image's aspect ratio.
14. Grayscale: The use of only black, white, and shades of gray in an image.
15. Saturation: The intensity (brightness) of a colour.
16. Value: The lightness or darkness of a colour.
17. Creative Common: Copyright license that allows anyone to use a work in certain ways with permission from the creator.
18. Non-Commercial: Copyright license that does not allow profit to be made from the use of a creative work.
19. Public Domain: Creative work that can used without permission because it is owned by the public and not an individual.
20. Development Order: 1-Planning, 2-Designing, 3-Builidng, 4-Testing, 5-Publishing
21. Orientation: Specify a page orientation for the document as either portrait or landscape
22. Foreground: Elements in a composition that are loser to the viewer.
23. No Derivatives: Copyright license that allows other to use a creative work but it cannot be changed in any way.
24. Share Alike: Copyright license that allows others to reuse, remix, and modify a creative work, but any derivative (changed) works must be distributed under the same terms and conditions as the original work.
25. Iterative Design: involves a continuous cycle of planning, analysis, implementation, and evaluation.
26. Rule of Thirds: The technique of using a grid of three rows and columns and placing important elements where the lines meet.
27. Gestalt Principle: when things appear to be similar to each other, we group them together.
28. Emphasis: The principle of design that highlights the most important elements in a composition to draw the viewer's attention. Example: Notice that the S in the USA is not actually there but your mind groups it together to read as USA.